Connections

Start With the Story: How to Use Communications For Start-Up Success Sevetri Wilson

If you’ve ever succesfully pitched your company, you know how important a story is. People that invest in you or buy your product want to feel an emotional connection, and that’s why effective communications are so important for start-ups. Naturally, communications professionals make effective technology entrepreneurs. Such is the case with Sevetri Wilson, CEO of […]

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People Entrepreneurs Should KNow: An Interview With LSU’S Dr. Brian Shedd

By now, you’ve probably heard a story like this: a starry-eyed entrepreneur falls in love with an idea, develops a product and business model around said idea, and perhaps even drums up a little cash to get started. With all the pieces in place and all the stars aligned, the product goes to market where

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