Baton Rouge Business

How To Successfully Transition A Family Business

Family businesses face the same challenges as other businesses, including succession planning. But the family dynamics can make those transitions even more complex. Many family businesses don’t survive those challenges across multiple generations. “About 30 percent of companies make it to the second generation without being sold or failing, about 12 percent make it to […]

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How to Level the Playing Field When Negotiating with Big Business

As a small-business owner you likely deal with larger companies that are your clients, partners or vendors. These companies may have experience and resources that you don’t when it comes to contract negotiations, but that doesn’t mean you’re necessarily at a disadvantage. Skillful negotiating can let you strike a deal with these big businesses that’s

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Beyond Ping-Pong Tables: Building a Healthy Workplace Culture

Great workplace culture gives employees a purpose. It helps them enjoy their work, and it makes it easier for you to hire top talent. It’s especially important at high-growth companies, and yet even well-intentioned employers often get it totally wrong. To find out how companies can build a healthy workplace culture from the start, we

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Start With the Story: How to Use Communications For Start-Up Success Sevetri Wilson

If you’ve ever succesfully pitched your company, you know how important a story is. People that invest in you or buy your product want to feel an emotional connection, and that’s why effective communications are so important for start-ups. Naturally, communications professionals make effective technology entrepreneurs. Such is the case with Sevetri Wilson, CEO of

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People Entrepreneurs Should KNow: An Interview With LSU’S Dr. Brian Shedd

By now, you’ve probably heard a story like this: a starry-eyed entrepreneur falls in love with an idea, develops a product and business model around said idea, and perhaps even drums up a little cash to get started. With all the pieces in place and all the stars aligned, the product goes to market where

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5 Major Challenges of Using Virtual Teams and How To Overcome Them

Have you noticed that today’s work environment is drastically different from the workplaces of the past? Enhanced technology has brought us a whole new world of productivity with the emergence of virtual teams. In our most recent Tech Park Academy, Dr. John Zachary, founder of the industrial-software development firm Cognize, detailed the challenges of using

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