Coaching

How to Map the Customer Journey From Acquisition to Retention

Business, Coaching / By

Entrepreneurs and small-business owners understand that customer acquisition fuels growth and success. However, to thrive in the long run, you need to keep those customers. That’s why mapping the customer journey from acquisition to retention is essential.  By understanding customer touch points and how people interact with your business, you can identify opportunities to improve […]

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Startup Resources in Louisiana: Opportunities for Growth

Coaching / By

Whether you’re a growing startup or looking to expand an existing business, Nexus Louisiana has curated valuable startup resources in Louisiana to support you on your entrepreneurial journey.  From funding opportunities and mentorship programs to business development tools and networking events, this roundup of local startup resources will help Louisiana entrepreneurs and small-business owners find

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How to Avoid Entrepreneur Burnout and Sustain Growth

Business, Coaching / By

Starting a business isn’t easy. The relentless pursuit of goals, the constant pressure to innovate and the never-ending demands of running a business can take a toll on even the most resilient individuals — often leading to entrepreneur burnout. In even the most successful startups, burnout can stop you in your tracks. But by acknowledging

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5 Ways NexusLA Empowers Louisiana Entrepreneurs Across the Startup Life Cycle

Business, Coaching / By

Entrepreneurship can be an exciting and daunting journey filled with opportunity, uncertainty and risk. But that journey isn’t easy: entrepreneurs face formidable challenges in securing funding, navigating regulatory hurdles and building a sustainable customer base.  This journey takes a toll on founders’ health and wellness. According to a Capital One survey, nearly half of small-business

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Local Resources: A Key Part of Your Startup Growth Strategy

Business, Coaching / By

Every founder experiences business growing pains, but you don’t have to soldier on alone. Your local startup ecosystem can help you get through these challenges and execute your startup growth strategy. Small-business centers, incubators and accelerators can offer valuable assistance with developing a business plan, finding funding, marketing and more.  You don’t have to be

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A group of four diverse women having a conversation in an office environment

3 Tips for Creating Your Startup Marketing Strategy

Coaching, Tips / By

Startups often face intense competition, even in niche markets. A well-executed startup marketing strategy empowers you to stand out from the crowd, highlighting what’s unique about your products or services. How you position your business is often as important as what you offer to prospective customers. Marketing fundamentally impacts your business. For most small business

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Creating an Entrepreneur Elevator Pitch That Sells Your Brand

BREW, Coaching, Investment, Tips / By

You have the perfect idea for the startup. Maybe you’ve even gotten your business going and developed a product or service that’s going to change the industry. You’re ready to take the next step, but you need to find investors to back your dreams. What you need now is an entrepreneur elevator pitch that connects

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The ‘Uncommon Ones’: How Your Brand Can Live Its Purpose

BREW, Business, Coaching, Culture / By

The brands that change the world are those that stand for something. Those brands are the “uncommon ones,” says Kenny Nguyen, CEO of ThreeSixtyEight.  What makes these brands great is more than just their products or marketing. It’s their mission — to challenge the status quo and create an uncommon future.  At this year’s Baton

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