Author name: Na'Tisha Natt

How to Map the Customer Journey From Acquisition to Retention

Entrepreneurs and small-business owners understand that customer acquisition fuels growth and success. However, to thrive in the long run, you need to keep those customers. That’s why mapping the customer journey from acquisition to retention is essential.  By understanding customer touch points and how people interact with your business, you can identify opportunities to improve […]

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Startup Resources in Louisiana: Opportunities for Growth

Whether you’re a growing startup or looking to expand an existing business, Nexus Louisiana has curated valuable startup resources in Louisiana to support you on your entrepreneurial journey.  From funding opportunities and mentorship programs to business development tools and networking events, this roundup of local startup resources will help Louisiana entrepreneurs and small-business owners find

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How to Avoid Entrepreneur Burnout and Sustain Growth

Starting a business isn’t easy. The relentless pursuit of goals, the constant pressure to innovate and the never-ending demands of running a business can take a toll on even the most resilient individuals — often leading to entrepreneur burnout. In even the most successful startups, burnout can stop you in your tracks. But by acknowledging

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5 Ways to Capitalize on the Inflation Reduction Act for Startups

The Inflation Reduction Act of 2022 is a sweeping federal law aimed at increasing climate measures, enhancing domestic energy production and reducing the federal deficit, among other measures. For small businesses and startups looking for ways to capitalize on the Inflation Reduction Act, there are a host of new or expanded tax credits available.   Learn

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You’ve Won a Pitch Competition: Now What?

Winning a pitch competition isn’t just a trophy on the shelf: it’s a springboard to elevate your business ideas and personal growth. The opportunity to pitch your business offers several benefits for startups — added exposure, expert feedback, new connections and opportunities to access capital. And when you win a pitch competition, all those benefits

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5 Ways NexusLA Empowers Louisiana Entrepreneurs Across the Startup Life Cycle

Entrepreneurship can be an exciting and daunting journey filled with opportunity, uncertainty and risk. But that journey isn’t easy: entrepreneurs face formidable challenges in securing funding, navigating regulatory hurdles and building a sustainable customer base.  This journey takes a toll on founders’ health and wellness. According to a Capital One survey, nearly half of small-business

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Local Resources: A Key Part of Your Startup Growth Strategy

Every founder experiences business growing pains, but you don’t have to soldier on alone. Your local startup ecosystem can help you get through these challenges and execute your startup growth strategy. Small-business centers, incubators and accelerators can offer valuable assistance with developing a business plan, finding funding, marketing and more.  You don’t have to be

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