Na'Tisha Natt

Essential Legal Advice for Startups to Protect Your Brand

As a startup, your brand differentiates your business, fends off copycats and prevents litigation and other headaches down the line. But registering trademarks and managing other types of legal filings can be confusing and overwhelming for founders. That’s why we invited several guest speakers to share legal advice for startups at this year’s Baton Rouge …

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Writing Your Success Story as an Entrepreneur 

The entrepreneur’s journey starts with a business idea fueled by their passion and life experiences, but turning that dream into reality can be a daunting task. When you combine the right strategy with dedication, creativity and hard work, though, you can write your success story as an entrepreneur. At Baton Rouge Entrepreneurship Week (BREW), we …

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3 Alternative Types of Business Organizations to Consider as an Entrepreneur

As an entrepreneur, one of the most important business decisions you’ll make is identifying your audience and business model. Many startups tend to orient themselves as business-to-business or business-to-consumer, but those aren’t the only ways to think about your organization You can also choose to become a federal contractor, franchise owner, or nonprofit founder. Each …

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3 Tips From Investors for Achieving Startup Capital

Investors are key partners in gaining the startup capital you need to grow a successful business. But pitching them is challenging if you don’t know what investors are looking for in a startup. That’s why we invited Bernard Robertson III and Toni Hackett Antrum, venture capitalists, wealth advisers and founders of Reconstruction Fund, to speak at …

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3 Tips for Creating Your Startup Marketing Strategy

Startups often face intense competition, even in niche markets. A well-executed startup marketing strategy empowers you to stand out from the crowd, highlighting what’s unique about your products or services. How you position your business is often as important as what you offer to prospective customers. Marketing fundamentally impacts your business. For most small business …

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Creating an Entrepreneur Elevator Pitch That Sells Your Brand

You have the perfect idea for the startup. Maybe you’ve even gotten your business going and developed a product or service that’s going to change the industry. You’re ready to take the next step, but you need to find investors to back your dreams. What you need now is an entrepreneur elevator pitch that connects …

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The ‘Uncommon Ones’: How Your Brand Can Live Its Purpose

The brands that change the world are those that stand for something. Those brands are the “uncommon ones,” says Kenny Nguyen, CEO of ThreeSixtyEight.  What makes these brands great is more than just their products or marketing. It’s their mission — to challenge the status quo and create an uncommon future.  At this year’s Baton …

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Rediscover Your Stories: Storytelling For Business

Storytelling for business is more than sharing what your company is and does. It’s about pulling back the layers and connecting more deeply with employees, customers and other stakeholders.  The art and science of storytelling is something Elena Valentine knows well. Through her work as founder and executive producer of Skill Scout, Valentine has helped …

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BREW High Stakes Pitch Contest Winner Diego Pinzon Is Making Artist Collaboration Easier

Becoming an entrepreneur wasn’t something that DAWn Audio CEO and co-founder Diego Pinzon initially expected. But when his internship was canceled because of COVID-19, he took an independent study course to meet his college graduation requirements. That’s where his startup, DAWn Audio, was born. Pinzon has created software to help musicians more easily make and …

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