Start-up

‘Artrepreneurship’ — 3 Tips for Turning Your Creative Endeavor into a Business

Coaching / By

Artistic endeavors can be big business or a fulfilling creative side hustle to a steady day job — and either approach is fine, a group of Baton Rouge entrepreneurs said during a recent panel discussion. Baton Rouge Entrepreneurship Week brought together six entrepreneurs — three husband-and-wife teams — for a talk on how they’ve turned […]

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Should Small Business Owners Take Political Stands?

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Given the increasingly volatile political climate and a contentious election approaching, some small-business owners may be moved to take public stands on political issues. But Baton Rouge public relations professional Christina Stephens encourages business owners to exercise caution before stepping into the political fray. Stephens, who has extensive experience in corporate and government communications, says

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Leadership Expert Dima Ghawi Explains How Leaders Can Fuel Employee Enthusiasm

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Leadership speaker and coach Dima Ghawi says that when it comes to engaging and motivating employees, leaders tend to make the process more complicated than it needs to be. “It’s so simple — it’s taking care of our team,” Ghawi says. “That’s the bottom line. So many people become intimidated about how they’re going to

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