Start-up

How Public Databases Can be Useful Tools for a Growing Business

LSU professor Daniel Holt, research director for the university’s Stephenson Entrepreneurship Institute, says a business only needs one thing to be successful: paying customers. To get those customers, new companies need quality market research. That means entrepreneurs need to know who their customers are, what they need, what they want, what problems they have and

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Louisiana Entrepreneurs Share Their Strategies for Sales Success

A diverse panel of entrepreneurs shared the strategies that have helped their businesses land customers and thrive in the marketplace. The “Sales, First One to the Big One” panel at BREW 2019 was moderated by Greg Accardo, program director of LSU’s Professional Sales Institute. Accardo, who teaches sales at LSU, says entrepreneurs often have an

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