The term “marketing” may trigger thoughts of catchy taglines and captivating visuals for you. And while these are important parts of a successful marketing campaign — especially in the age of social media — linking back to something more robust is a critical step. Generating content for your startup’s website or blog can really solidify […]
Marketing 101: Creating Engagement Through Content Read More »
A panel at BREW 2019 featured a range of founders and executives from Louisiana-based companies that are leveraging their Bayou State flair on a national level. These dynamic business leaders shared how they’ve managed to scale their companies beyond Louisiana and get their products into the right hands around the U.S. The panel discussion was
Founders and Executives Explain How Their Louisiana Products Go National Read More »
Three decades ago when art gallery owner Ann Connelly set up shop in Baton Rouge, she focused on antique European drawings that she had been selling at markets around the country. “Then when we opened the doors, there wasn’t anybody interested in antique drawings — not a soul interested in Baton Rouge,” Connelly recalled during
With several dozen corporate and franchised locations in the Southeastern U.S. and $150 million in annual revenue, Walk-On’s Bistreaux & Bar is one of the most impressive Baton Rouge-made entrepreneurial success stories. But 12 years ago the company was a single struggling sports bar near the LSU campus, plagued by inefficient service and mediocre food,
Interactive touchscreen interface designer Pass It Down took the $100,000 top prize at the BREW High Stakes investment pitch competition, impressing the judges with its easy-to-use but powerful platform that enables cultural institutions like museums and other brands to create their own interactive experiences. The event in Baton Rouge, which rounded out BREW 2019, drew
Museum Touchscreen Interface Startup Pass It Down Takes Top Prize at BREW Pitch Night Read More »
BREW starts today! Check out the final four competitors for the BREW High-Stakes Pitch competition.
Meet the BREW High-Stakes Pitch Finalists Read More »
Alexander “Lex” Adams took an unconventional path to business. What started as an engineering class project at LSU morphed into a data-driven crime prediction company: Crimer. Using primary data pulled from police departments, police scanners and social media, and supplemented with auxiliary data on property values, population, weather and more, Adams and his team compile
From Student Project to Startup: The Evolution of Crimer Read More »
Baby boomers are likely to pass on about $48 trillion in assets to subsequent generations over the next 25 years, often through family businesses, in one of the largest wealth transfers in human history. This means owners must develop a solid succession plan to ensure the long-term survival of the business, lawyers John Overby and
Experts Break Down the Complex Legal Landscape for Succession Planning Read More »
In 1995, after a Labor Day weekend spent coding, Pierre Omidyar launched AuctionWeb. In July of the following year, Omidyar hired his first full-time president (and employee), Jeffrey Skoll. Skoll developed AuctionWeb’s business plan and pioneered its initial public offering. We now know AuctionWeb as eBay. Recruiting the right talent can take a startup to
How Small Businesses Can Attract Top Talent Read More »
David Bender, president of Expedia Cash, gives 3 tips to help you maximize the use of a credit card for your business.
3 Ways to Make the Most Out of Your Business Credit Card Read More »
