Benevolent hackers with IT cybersecurity firm EtherMon were able to remotely take control of several earth-moving excavators and drive them around via the internet during a recent risk assessment for a company with heavy industrial equipment. EtherMon CEO Brandon Reeves says the exercise, which was authorized by the company, was a stark example of why […]
What Every Business Owner Needs to Know About Cybersecurity Read More »
There’s no getting around it: Email is essential to modern communication, but it can also be a time-sink, especially for busy business owners. You can’t shut it down completely, of course, but the good news is there are plenty of ways for you to get a better handle on it, manage it effectively and get
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Back when he was a young student and budding artist obsessing over the latest release from Nintendo, Godric Johnson knew he wanted to create his own video games someday — but there was nobody to show him how to make that dream a reality. Today, Johnson, the founder of Baton Rouge-based video game developer Jetstreame,
How Video Game Developer Godric Johnson Mentors the Next Generation of Creators Read More »
Most business owners probably have a pretty good idea of what their revenue and costs are in a given month, but what about some of the other numbers? What about the formulas that can give you indications of how the business might perform in the future, and the kinds of decisions you should be considering? It’s not magic; it’s financial forecasting.
3 Tips to Improve the Reliability of Your Financial Forecasts Read More »
Leadership speaker and coach Dima Ghawi recalls starting a new job years ago teeming with enthusiasm, ready to make a positive difference in her new organization.
Dima Ghawi Shares How Leaders can Elevate Employee Engagement — and How it Pays off Read More »
Three years ago Baton Rouge entrepreneur Travis Broussard and his wife, Summer, had grown increasingly disillusioned with hawking candy, magazines and cookie dough to raise money for the school their children attend. “We got tired hitting up our family and friends selling junk we can buy at the grocery store,” Broussard says. “We really started
How Memo is Raising the Bar for School and Non-Profit Fundraisers Read More »
This guest post is by Lee Price, content marketing consultant at Rep Cap. If your job includes marketing, you know that the “digital marketing” umbrella includes a head-spinning array of tools, tactics and technologies. Social media, infographics, video, content marketing, text alerts — you could spend your entire work week chasing down new ideas. While
3 Tips for using Email Newsletters To Build Your Business Read More »
The rapid growth of virtual reality is opening the door for small businesses to use the emerging technology to their advantage, Baton Rouge VR specialist Morgan Krutz says. Krutz offered a group of business owners and entrepreneurs suggestions on how to employ the technology — from immersive interactive environments for real estate professionals to digital
Virtual Reality Offers Big Opportunities for Small Businesses Read More »
Pixel Dash Studios co-founders Evan Smith and Jason Tate launched their Baton Rouge-based video game development company in 2009 with a single desk at the Louisiana Technology Park, grinding away at projects for other companies as they gradually built their business and plotted a more ambitious future. “We had the idea to try to do a
Pixel Dash studios Rides Nostalgic Motorcycle Game to Success Read More »
Businesses face a daunting task when negotiating the complicated world of credit card processing, with wildly varying pricing structures and contrasting levels of customer support from provider to provider. For Precision Payment Systems CEO Alison Burns, the solution is to ask the processors as many questions as possible. Then ask some more. “I do a really
3 Questions to Help Your company Find the Right Credit Card Processor Read More »
