Start-up

Start With the Story: How to Use Communications For Start-Up Success Sevetri Wilson

If you’ve ever succesfully pitched your company, you know how important a story is. People that invest in you or buy your product want to feel an emotional connection, and that’s why effective communications are so important for start-ups. Naturally, communications professionals make effective technology entrepreneurs. Such is the case with Sevetri Wilson, CEO of

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People Entrepreneurs Should KNow: An Interview With LSU’S Dr. Brian Shedd

By now, you’ve probably heard a story like this: a starry-eyed entrepreneur falls in love with an idea, develops a product and business model around said idea, and perhaps even drums up a little cash to get started. With all the pieces in place and all the stars aligned, the product goes to market where

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5 Major Challenges of Using Virtual Teams and How To Overcome Them

Have you noticed that today’s work environment is drastically different from the workplaces of the past? Enhanced technology has brought us a whole new world of productivity with the emergence of virtual teams. In our most recent Tech Park Academy, Dr. John Zachary, founder of the industrial-software development firm Cognize, detailed the challenges of using

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