Business Strategy

Local Resources: A Key Part of Your Startup Growth Strategy

Every founder experiences business growing pains, but you don’t have to soldier on alone. Your local startup ecosystem can help you get through these challenges and execute your startup growth strategy. Small-business centers, incubators and accelerators can offer valuable assistance with developing a business plan, finding funding, marketing and more.  You don’t have to be […]

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3 Tips for Creating Your Startup Marketing Strategy

Startups often face intense competition, even in niche markets. A well-executed startup marketing strategy empowers you to stand out from the crowd, highlighting what’s unique about your products or services. How you position your business is often as important as what you offer to prospective customers. Marketing fundamentally impacts your business. For most small business

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Louisiana Entrepreneurs Share Their Strategies for Sales Success

A diverse panel of entrepreneurs shared the strategies that have helped their businesses land customers and thrive in the marketplace. The “Sales, First One to the Big One” panel at BREW 2019 was moderated by Greg Accardo, program director of LSU’s Professional Sales Institute. Accardo, who teaches sales at LSU, says entrepreneurs often have an

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