Startups often face intense competition, even in niche markets. A well-executed startup marketing strategy empowers you to stand out from the crowd, highlighting what’s unique about your products or services. How you position your business is often as important as what you offer to prospective customers. Marketing fundamentally impacts your business. For most small business […]
3 Tips for Creating Your Startup Marketing Strategy Read More »
The term “marketing” may trigger thoughts of catchy taglines and captivating visuals for you. And while these are important parts of a successful marketing campaign — especially in the age of social media — linking back to something more robust is a critical step. Generating content for your startup’s website or blog can really solidify
Marketing 101: Creating Engagement Through Content Read More »
Businesses have had to shift the way they think about marketing and public relations amid seismic changes from the rise of social media as a news source and an onslaught of millennials entering the workforce. “Everybody’s using digital tools to communicate, and what’s really interesting, especially in the world of PR, is that everybody’s getting
Not Ya Mama’s Marketing: How to Create Buzz & Make News in the Digital age Read More »
