Small Business

Afternoon BREW: Networking Meetup – Peach Cobbler Factory

Get ready to savor the sweet taste of success and the irresistible aroma of freshly baked connections! Nexus Louisiana cordially invites you to Afternoon BREW, our exclusive networking meetup, happening at the Peach Cobbler Factory! 🍑 Step into the cozy ambiance of Peach Cobbler Factory, where every bite tells a story of tradition, innovation, and […]

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How to Map the Customer Journey From Acquisition to Retention

Entrepreneurs and small-business owners understand that customer acquisition fuels growth and success. However, to thrive in the long run, you need to keep those customers. That’s why mapping the customer journey from acquisition to retention is essential.  By understanding customer touch points and how people interact with your business, you can identify opportunities to improve

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Q&A with LED: Entrepreneur Resources, Diversity Initiatives and The BizTech Challenge for HBCU Students

Today, we explore how LED is paving the way for aspiring business owners in Louisiana. Entrepreneurship, a catalyst for economic growth and innovation, plays a pivotal role in shaping vibrant communities and fostering social and economic development. Let’s explore the support and resources LED provides to entrepreneurs and how it champions diversity and inclusion in

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5 Ways NexusLA Empowers Louisiana Entrepreneurs Across the Startup Life Cycle

Entrepreneurship can be an exciting and daunting journey filled with opportunity, uncertainty and risk. But that journey isn’t easy: entrepreneurs face formidable challenges in securing funding, navigating regulatory hurdles and building a sustainable customer base.  This journey takes a toll on founders’ health and wellness. According to a Capital One survey, nearly half of small-business

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Essential Legal Advice for Startups to Protect Your Brand

As a startup, your brand differentiates your business, fends off copycats and prevents litigation and other headaches down the line. But registering trademarks and managing other types of legal filings can be confusing and overwhelming for founders. That’s why we invited several guest speakers to share legal advice for startups at this year’s Baton Rouge

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3 Alternative Types of Business Organizations to Consider as an Entrepreneur

As an entrepreneur, one of the most important business decisions you’ll make is identifying your audience and business model. Many startups tend to orient themselves as business-to-business or business-to-consumer, but those aren’t the only ways to think about your organization You can also choose to become a federal contractor, franchise owner, or nonprofit founder. Each

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A group of four diverse women having a conversation in an office environment

3 Tips for Creating Your Startup Marketing Strategy

Startups often face intense competition, even in niche markets. A well-executed startup marketing strategy empowers you to stand out from the crowd, highlighting what’s unique about your products or services. How you position your business is often as important as what you offer to prospective customers. Marketing fundamentally impacts your business. For most small business

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Meet People, Drive Growth: Your Guide to Startup Networking

Starting a business is never easy, but having the right network in place can relieve some of the pressure. That’s why startup networking should be an essential part of your growth strategy. By leveraging the power of startup networking, entrepreneurs can maximize their chances of success and growth in today’s competitive business landscape. But getting

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