Startup

5 Ways NexusLA Empowers Louisiana Entrepreneurs Across the Startup Life Cycle

Entrepreneurship can be an exciting and daunting journey filled with opportunity, uncertainty and risk. But that journey isn’t easy: entrepreneurs face formidable challenges in securing funding, navigating regulatory hurdles and building a sustainable customer base.  This journey takes a toll on founders’ health and wellness. According to a Capital One survey, nearly half of small-business

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Local Resources: A Key Part of Your Startup Growth Strategy

Every founder experiences business growing pains, but you don’t have to soldier on alone. Your local startup ecosystem can help you get through these challenges and execute your startup growth strategy. Small-business centers, incubators and accelerators can offer valuable assistance with developing a business plan, finding funding, marketing and more.  You don’t have to be

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Essential Legal Advice for Startups to Protect Your Brand

As a startup, your brand differentiates your business, fends off copycats and prevents litigation and other headaches down the line. But registering trademarks and managing other types of legal filings can be confusing and overwhelming for founders. That’s why we invited several guest speakers to share legal advice for startups at this year’s Baton Rouge

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Writing Your Success Story as an Entrepreneur 

The entrepreneur’s journey starts with a business idea fueled by their passion and life experiences, but turning that dream into reality can be a daunting task. When you combine the right strategy with dedication, creativity and hard work, though, you can write your success story as an entrepreneur. At Baton Rouge Entrepreneurship Week (BREW), we

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3 Alternative Types of Business Organizations to Consider as an Entrepreneur

As an entrepreneur, one of the most important business decisions you’ll make is identifying your audience and business model. Many startups tend to orient themselves as business-to-business or business-to-consumer, but those aren’t the only ways to think about your organization You can also choose to become a federal contractor, franchise owner, or nonprofit founder. Each

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A group of four diverse women having a conversation in an office environment

3 Tips for Creating Your Startup Marketing Strategy

Startups often face intense competition, even in niche markets. A well-executed startup marketing strategy empowers you to stand out from the crowd, highlighting what’s unique about your products or services. How you position your business is often as important as what you offer to prospective customers. Marketing fundamentally impacts your business. For most small business

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BREW High Stakes Pitch Contest Winner Diego Pinzon Is Making Artist Collaboration Easier

Becoming an entrepreneur wasn’t something that DAWn Audio CEO and co-founder Diego Pinzon initially expected. But when his internship was canceled because of COVID-19, he took an independent study course to meet his college graduation requirements. That’s where his startup, DAWn Audio, was born. Pinzon has created software to help musicians more easily make and

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