This guest post is by Lee Price, content marketing consultant at Rep Cap. If your job includes marketing, you know that the “digital marketing” umbrella includes a head-spinning array of tools, tactics and technologies. Social media, infographics, video, content marketing, text alerts — you could spend your entire work week chasing down new ideas. While […]
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The rapid growth of virtual reality is opening the door for small businesses to use the emerging technology to their advantage, Baton Rouge VR specialist Morgan Krutz says. Krutz offered a group of business owners and entrepreneurs suggestions on how to employ the technology — from immersive interactive environments for real estate professionals to digital
Virtual Reality Offers Big Opportunities for Small Businesses Read More »
Pixel Dash Studios co-founders Evan Smith and Jason Tate launched their Baton Rouge-based video game development company in 2009 with a single desk at the Louisiana Technology Park, grinding away at projects for other companies as they gradually built their business and plotted a more ambitious future. “We had the idea to try to do a
Pixel Dash studios Rides Nostalgic Motorcycle Game to Success Read More »
Businesses face a daunting task when negotiating the complicated world of credit card processing, with wildly varying pricing structures and contrasting levels of customer support from provider to provider. For Precision Payment Systems CEO Alison Burns, the solution is to ask the processors as many questions as possible. Then ask some more. “I do a really
3 Questions to Help Your company Find the Right Credit Card Processor Read More »
In 2008, Rob Guba called out multiple times to his teenage son as the youth walked down a hallway at home. Focused intently on his mobile phone, the son ignored him and stepped straight into a wall. Guba, who is the CEO of the Baton Rouge-based technology company Cellcontrol, had a moment of parental panic
Cellcontrol is on a Mission to Stop Distracted Driving Read More »
For many new small businesses the financial office is far from the first thing to be established. However, as a business grows, so does the need for more sophisticated financial services and financial professionals. At some point, successful businesses have to decide whether they should hire a chief financial officer to take charge of all
When Do You Know You Need A CFO? Read More »
Every organization needs to develop a culture of learning to continually innovate and improve its products and processes. If that’s not enough motivation by itself, consider this: Your competitors are already doing it. “Without a development program, your competition is learning and leaving you two steps behind,” says Regina Leingang, leadership development consultant with Baton
How to Encourage A Culture of Continuous Learning on a Shoestring Budget Read More »
The Louisiana Technology Park continued to have a multimillion-dollar economic impact on the Baton Rouge region in 2016, a report by LSU alumni economics professor James Richardson found. The report, prepared for Tech Park parent company Research Park Corp., says Tech Park’s current and previous tenants who remained in the Baton Rouge area saw revenues
Nexus Louisiana Technology Park Contributes to Region’s Economic Strength, Report Finds Read More »
When you start a business, it’s tempting to ignore what might go wrong and concentrate on making sure things go right. But you’ll quickly find it’s impossible to plan for everything — and for events you can’t foresee, you’ll need insurance to protect you, your ideas and your business. “Business insurance is a business owner’s
Does Your Business Have the Right Insurance? Read More »
Does your company’s performance seem to have plateaued? If so, it might be time to shake up your hiring process to focus on getting better candidates and better hires to help you take your company to the next level. “Change is hard. It requires looking in the mirror, and that can be tough,” says Tammy
3 Tips for Improving the Quality of Your Next Hire Read More »
