Are trade shows part of your marketing plan this year? If not, perhaps they should be. A report by the Center for Exhibition Industry Research says more than 80 percent of trade show display attendees have buying authority in their roles. And beyond that, trade shows also represent a big opportunity to connect with potential suppliers, […]
How to Stand out at Trade Shows Read More »
Businesses have had to shift the way they think about marketing and public relations amid seismic changes from the rise of social media as a news source and an onslaught of millennials entering the workforce. “Everybody’s using digital tools to communicate, and what’s really interesting, especially in the world of PR, is that everybody’s getting
Not Ya Mama’s Marketing: How to Create Buzz & Make News in the Digital age Read More »
Family businesses face the same challenges as other businesses, including succession planning. But the family dynamics can make those transitions even more complex. Many family businesses don’t survive those challenges across multiple generations. “About 30 percent of companies make it to the second generation without being sold or failing, about 12 percent make it to
How To Successfully Transition A Family Business Read More »
As a small-business owner you likely deal with larger companies that are your clients, partners or vendors. These companies may have experience and resources that you don’t when it comes to contract negotiations, but that doesn’t mean you’re necessarily at a disadvantage. Skillful negotiating can let you strike a deal with these big businesses that’s
How to Level the Playing Field When Negotiating with Big Business Read More »
Great workplace culture gives employees a purpose. It helps them enjoy their work, and it makes it easier for you to hire top talent. It’s especially important at high-growth companies, and yet even well-intentioned employers often get it totally wrong. To find out how companies can build a healthy workplace culture from the start, we
Beyond Ping-Pong Tables: Building a Healthy Workplace Culture Read More »
Your top priority as a business owner has to be to keep the money flowing in, because you can’t provide a great product or service if there’s no cash to support your endeavor. A 2014 report by CB Insights highlights this, noting that the second most common reason startups fail is because they run out of
5 Tips to Keep Cash Flow Going in a Growing Business Read More »
It’s easy for large companies to build their own IT departments and hire software developers, but what about smaller companies that need tech support but don’t know who to call? Sixteen years ago Devin Zito saw an opportunity to solve that problem. “While working at nonprofit and corporate IT for several years, I realized that
How a Focus on Relationships Helped Teknarus Thrive Read More »
Once your business has grown too big for you to do everything alone, hiring employees is only the first step to getting work off your plate — you also have to know how to properly delegate that work if you want to stay ahead of your operations. Gloria West, a senior consultant and executive coach
3 Delegation Traps Entrepreneurs Fall Into— and How To Avoid Them Read More »
If you’ve ever succesfully pitched your company, you know how important a story is. People that invest in you or buy your product want to feel an emotional connection, and that’s why effective communications are so important for start-ups. Naturally, communications professionals make effective technology entrepreneurs. Such is the case with Sevetri Wilson, CEO of
Start With the Story: How to Use Communications For Start-Up Success Sevetri Wilson Read More »
By now, you’ve probably heard a story like this: a starry-eyed entrepreneur falls in love with an idea, develops a product and business model around said idea, and perhaps even drums up a little cash to get started. With all the pieces in place and all the stars aligned, the product goes to market where
People Entrepreneurs Should KNow: An Interview With LSU’S Dr. Brian Shedd Read More »
